Karl-Friedrich Scheufele, co-president of Chopard, is not only a visionary in luxury watchmaking but also a custodian of heritage and innovation. Born into the Scheufele family, which has owned Chopard since 1963, he embodies a blend of tradition and modernity, fostering a culture of excellence that defines the brand.
Key Contributions to Chopard and Watchmaking:
Reviving Haute Horlogerie:
Scheufele was instrumental in establishing Chopard Manufacture in Fleurier, Switzerland, in 1996. This marked a significant step toward achieving vertical integration, allowing Chopard to produce its own movements in-house. The creation of the L.U.C Calibers, named after Louis-Ulysse Chopard, showcases his commitment to precision, innovation, and artistry.The L.U.C Collection:
This collection is a testament to Scheufele’s dedication to combining aesthetic elegance with mechanical sophistication. These watches feature complications such as tourbillons, perpetual calendars, and chronometers, catering to connoisseurs who appreciate technical mastery and refined design.Ethical Leadership:
A pioneer in sustainable luxury, Scheufele has championed the use of Fairmined gold and has committed Chopard to ethical sourcing practices. The brand’s “Journey to Sustainable Luxury” initiative reflects his vision of aligning environmental responsibility with artisanal craftsmanship.Preservation of Heritage:
Scheufele is a connoisseur of vintage watches and cars, passions that influence Chopard’s creations. The Mille Miglia collection, inspired by the classic car rally of the same name, merges automotive history with watchmaking excellence, appealing to both motorsport enthusiasts and horology aficionados.Innovation and Refinement:
Under his guidance, Chopard continues to push the boundaries of watchmaking technology while adhering to the aesthetic purity and refinement that define luxury. The integration of cutting-edge materials and techniques into traditional designs exemplifies his forward-thinking approach.Promotion of Swiss Craftsmanship:
Scheufele is a staunch advocate for preserving Swiss watchmaking traditions. By investing in skilled artisans and maintaining the highest standards of craftsmanship, he ensures that every Chopard timepiece is a masterpiece of quality and artistry.
