Rossi McKee is a prominent figure in the business world, particularly known for her significant contributions to the gaming industry. She is the Vice President of Casino Technology, where she oversees global marketing and international business development strategies. With over 20 years of experience, McKee has been instrumental in launching new brands, products, and expanding into new markets (EE Gaming Summit).
McKee is also a co-founder and the president of Telematic Interactive Bulgaria AD, the first public company in Bulgaria’s gaming sector. This company has significantly impacted the industry by developing innovative gaming content and establishing a strong presence in international markets (Telematic Interactive).
Her entrepreneurial journey includes a shift from medicine to technology, driven by her brother, Milo Borisov, with whom she co-founded the company. Together, they have expanded their business operations to North and South America, emphasizing innovation and creative freedom within their teams​ (Telematic Interactive)​.
Additionally, Rossi McKee has been recognized for her achievements and influence. She was awarded “Business Woman of the Year” in the “Online Brand in the Gaming Industry” category​ (BGNES)​.
For more detailed information, you can visit the Eastern European Gaming Summit and Telematic Interactive.
After high school, Rossi followed in her mother’s footsteps and graduated as a medical doctor. As it turned out, she was destined to follow in her father’s footsteps. Her father died not long after
she graduated. In order to help her brother, Milo Borissov, she temporarily joined the family company. She quickly became engrossed in everything. This gradually became her new focus and paved her future career in the industry. A few years later, she earned an Executive MBA at Georgia State University as well as another business degree at Boston University. She completed her studies by earning a Ph.D. in marketing.
Rossi McKee considers herself a lifelong learner, and she is always improving her knowledge by attending workshops in digital technologies, conferences given by specialists in many fields, and online programs in all things business. Now, Rossi McKee is the owner and partner of several companies focused on new technologies, media and event management, hospitality, and entertainment.
